Last year Search Engine Marketing for Pharmaceuticals was established as a truly unique event that explored a medium that has skyrocketed to its current stature within the pharmaceutical marketing mix. The ascent has been so fast that many Pharma marketers agree that there is a definite need to take a "pause" and look around-to discuss what SEM really is and where it fits within an overall strategy. A rapidly evolving discipline must have a cutting edge agenda.
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