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Heather Hippsley
Assistant Director Division of Advertising Practices

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  2nd Search Engine Marketing for Pharmaceuticals

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  EVENT DESCRIPTION
 

Dear Colleague,

 Last year Search Engine Marketing for Pharmaceuticals was established as a truly unique event that explored a medium that has skyrocketed to its current stature within the pharmaceutical marketing mix. The ascent has been so fast that many Pharma marketers agree that there is a definite need to take a “pause” and look around-to discuss what SEM really is and where it fits within an overall strategy. A rapidly evolving discipline must have a cutting edge agenda.

At the 2nd Search Engine Marketing for Pharmaceuticals conference, we place Search within the greater Web 2.0 context, and closely examine the regulatory component. Wherever SEM takes us, and where we take it, this is clearly the forum to learn, share insights, network and debate this exciting marketing tool.

We hope you will join us in Philly!

Sincerely,

Bryon Main                                   Kristen Hunter

Program Director                          Team Leader, Product Development

ExL Pharma                                 ExL Pharma

bmain@exlpharma.com               khunter@exlpharma.com

 

Who should Attend

Who Should Attend?

 This conference is designed for professionals from pharmaceutical, medical device and biotech companies with responsibilities in the following areas:

  •  Marketing
  • Digital Marketing
  • Relationship Marketing
  • eBusiness/eMarketing
  • Integrated Solutions
  • Advertising & Promotion
  • DTC Marketing
  • Brand Management
  • Product Management
  • eDetailing
  • ePromotions
  • eBusiness
  • Internet Communications
  • Information Technology
  • Information Systems
  • Strategic Planning
  • Project Management
  • Special Projects
  • Privacy Officers
  • Regulatory Affairs

This conference may also be of interest to Vendors, Consultants, and Organizations that specialize in pharmaceutical Interactive marketing and Search Engine Optimization