In 2002, we wrote: "By 2010, the pharmaceutical industry will not only make white powders; it will also sell a variety of products and therapeutic healthcare packages that include diagnostic tests, drugs and monitoring devices and mechanisms, as well as a wide range of patient services. Companies that learn how to develop 'targeted treatment solutions' will deliver greater shareholder returns than ever before. They will be able to reduce the time it takes from target identification to launch from more than 10 years to between three and five and slash research and development costs by 75 percent.
But before any of this happens, pharmaceutical companies must dramatically change the way they do business."
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But before any of this happens, pharmaceutical companies must dramatically change the way they do business."
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