November 3 & 4, 2008 - Costa Mesa, CA
Upon completion of this course, participants will have an excellent understanding of the laws and policies affecting advertising, marketing and promotion, and the manner of their application in practice. Attendees will be better able to develop marketing and advertising programs and avoid issues which regulatory agencies continually review.
Regulatory affairs professionals and attorneys will receive training in the applicable laws, regulations and agency policies, and gain practical knowledge of how to detect and analyze pitfalls in dealing with the review process. Participants will also gain an understanding of how third parties, such as the FDA, the FTC, and even the courts, currently view advertising and marketing issues. An increased awareness of the disparate roles of various corporate departments in the development of advertising and promotion, and strategies for their interaction/cooperation is also an important goal of the course.
Marketing, Advertising and Promotion of Pharmaceuticals and Medical Devices
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