An unprecedented Pharma speaker line-up will headline this 2008 flagship event. Attracting its usual mix of senior-level pharma and biotech delegates, the event will act as a platform for the most innovative speakers in pharma and a forum for debate to discuss how to effectively communicate intelligence to make commercial decisions faster, smarter and better. Attendees from all Pharma companies and service providers focusing on this area are registered to gather on October 1-2 for conference sessions, networking, and nightly socializing functions.

The BI and CI function has never been more integral to the future of pharma as companies seek the most innovative ways to assess and beat the competition. In order to recapture the days of double digit growth, pharma take a ore streamlined approach to competitive intelligence and business analysis and interpret and communicate this intelligence to aid strategic decision-making, says Binyah Kesselly, Director of Enterprise Improvement and Business Excellence at Johnson & Johnson.
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