Would you be surprised if the answer is AstraZeneca's Nexium? The web site for the heartburn med, known as purplepill.com, generated the most site traffic in this year's second quarter, with more than 1 million unique visitors, a 55 percent increase from a year earlier. Runners-up include sites for Takeda's Actos diabetes drug and the Sanofi-Aventis Ambien CR sleeping pill.
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