Not wishing to be outdone by the likes of Microsoft and Google, UnitedHealth Group today launched its own Web site for people to store their personal health information. The service, at myoptumhealth.com lets people create their own digital-health records, putting the health insurer into direct competition with Microsofts HealthVault and Google Health. The WSJ has the details.
Microsoft launched its site just over a year ago, ahead of Google, which went live with its offering in February. All three sites provide their service free of charge. Like other health-portals, such as WebMD, UnitedHealths new site is open to all comers — not just clients of the insurer — and features information about medical conditions and diseases. The insurer also plans to market its products, such as medical, dental and vision insurance through the site.
Rivals insurers, such as Aetna and WellPoint already offer digital-health records through their sites, but to a narrower group of consumers: health-plan members and employees of large corporate clients, WSJ writes.
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Microsoft launched its site just over a year ago, ahead of Google, which went live with its offering in February. All three sites provide their service free of charge. Like other health-portals, such as WebMD, UnitedHealths new site is open to all comers — not just clients of the insurer — and features information about medical conditions and diseases. The insurer also plans to market its products, such as medical, dental and vision insurance through the site.
Rivals insurers, such as Aetna and WellPoint already offer digital-health records through their sites, but to a narrower group of consumers: health-plan members and employees of large corporate clients, WSJ writes.
Discuss Add this link to... Bury
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