The internet loves a good scandal. From compromising celebrity videos to the latest political whisperings, whatever your interest in life, the chances are its seamier side will be covered somewhere on the web.
This is just as true for pharma, where industry gossip, rumour and horror stories send many people online and these days their first stop is usually a weblog or blog. Once little more than online diaries, blogs have come to represent a key development in the next generation of internet applications known as Web 2.0.
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