So now, Centocor is feeling emboldened and rolling out its own version, called CNTO411. Not a great name - CNTO refers to the code Centocor gives drugs under development. And the look is pretty bland. But like JNJBTW, there are hopes and dreams: "We have started this blog because there are so many interesting things happening at our company, in our industry, and especially around immunology – the area in which we play. Although you can read about these things in the news or on other healthcare blogs, we want to join that conversation, because we have much to say," writes Melissa Katz, the Centocor spokeswoman and newly named blogger.
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