Companies entering the blogosphere in this day and age is hardly novel. But pharmaceutical company blogs – with the exception of JNJBTW – are not a standard operating procedure. JNJBTW has been blogging for months – but that blog was a first. To quote JNJBTW blogger Marc Monseau, "everyone else is talking about us, so why shouldn't we?" Marc is trying his best, but even he will tell you that he enjoys a bit of an oasis in that he talks more about company and industry news, and doesn’t discuss products.
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